INTERNATIONAL MASTER IN LAND AND TRAVEL OPERATORS FOR DIGITAL TOURISM

Master’s goals are the organization of the tourist offer to meet the expectations of the new individual traveler, who chooses on their own every single component of their journey using the new tools of the information society, but also the full management capacity of the Websites and social networks for informational and promotional purposes.

INTERNATIONAL MASTER IN LAND AND TRAVEL OPERATORS FOR DIGITAL TOURISM

Duration: 1 YEAR

ECTS Credits: 60

Posts: 100

Course coordinator:

Fees: € 15.000/year

A) INTRODUCTIVE THEORETICAL MODULE(14 CFU)

1 TOURIST GEOGRAPHY (3)

2 TOURIST LEGISLATION (4)

3 POLICIES FOR TOURISM (4)

4 TOURIST DISTRIBUTION IN THE DIGITAL ERA (3)

B)  ‘SHARING ECONOMY AND TOURISM’ MODULE (18 CFU)

5 LOCAL DEVELOPMENT POLICIES (4)

6 TOURIST MARKETING (4)

7 DESTINATION MANAGEMENT (4)

5 REVENUE MANAGEMENT AND BUSINESS PLANNING (3)

8 EMERGING TARGETS AND GLOBAL TOURISM (3)

C) TECHNOLOGY AND COMMUNICATION FOR TOURISM MODULE  (18 CFU)

9 SOCIAL MEDIA MARKETING (4)

10 DIGITAL TOURISM (4)

11 COOPERATION STRATEGIES: TERRITORY NETWORKS, CLUBS OF PRODUCTS AND ALLIANCE IN TOURISM (3)

12 FUNDRAISING IN TOURISM (3)

13 LABORATORY OF DIGITAL TECHNOLOGIES (4)

14 STAGE (4)

15 PROJECT WORK (6)

Send a specific question by e-mail to segreteria.studenti@jeanmonnet.ch by filling out and signing the ‘Attachment A’ template. The application must arrive at least 5 working days before the scheduled date for the admission test, including:

  • copy of the payment of the contribution of € 150,00 to the beneficiary: Zaklada Europa, Umag (HR) – Lugano Branch. Post Finances SA, Mingertrasse 20, Berna 3030 – CH7309000000911115079 – SWIFT: POFICHBEXXX
  • photocopy of a valid identity document;
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